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Content as a Service

In the coming weeks, I’ll be posting a series of blogs that talk about the merits of Content as a Service and what it means in terms of driving a Content First approach to mobile and web application design at Cloud CMS. We’ll dive into how it enables our customers to get serious about the value of content within their business. We’ll also touch on industry trends and where we think it’s all heading.

Cloud Content Platform

Imagine all of your mobile and web applications connected to a fast and secure content backend that provides real-time publishing and instant insight into how your customers use your applications.

Imagine not having to build that. Instead, you’d sign up for it as a service in the same way that you’d sign up for SalesForce, GitHub or ZenDesk. It’s cost effective and it scales really nicely across all of your apps.

It’s content as a service. It provides a backend with all of the tools and applications needed so that your business users can create, manage and publish content to your mobile and web apps. It lets you get serious about your content, modeling it once so that you can create things once and publish them everywhere.

In the end, this makes it possible for a business of any size to manage 2, 3 or 100 sites worth of content… all from one place.

Today this is reality.

That’s what we’re up to at Cloud CMS.

At Cloud CMS, our goal is to provide all of the backend hard stuff that enterprise content management software has been doing for years… but at only 5% of the cost.

To us, that’s content as a service. It’s taking CMS – everything from web content management to document management, from records management to content analytics – and packaging it up behind a cloud service so that small businesses can use it to bring value to their customers.

We’re innovating in the cloud to do things that were never possible before. In doing so, we let small businesses get their hands on amazing tools to create content once and publish it across all of their applications.

Why the Cloud?

We’ve been at the cloud for a few years and so we know about the value it delivers. At its core, the cloud is a mechanism for reducing costs and giving your business better repeatability and reliability for its business infrastructure and processes.

You can think of this like a utility. Kind of like the electricity that flows into your home. You don’t really have to worry about how it works behind the scenes. The utility company might completely rearrange how they manufacture or distribute energy. As long as it works when you plug your lamp into the wall, it’s fairly transparent to you.

Software that is designed for the cloud is less expensive. It is elastic in nature which means that it can run on a single server sometimes and more servers at other times depending on your traffic needs. You only pay for what you use.

Cloud-based software, when properly implemented, can be priced much lower than traditional enterprise software. That’s why HelpScout, MailChimp, Cloud CMS and many others are able to offer the same features as older enterprise companies but at a fraction of the price.

In addition, software that is well designed for the cloud has the potential to span data centers all around the world. In fact, you can think of it running everywhere, all at once. Your mobile and web applications can simply request content, at any time, from anywhere and the infrastructure responds. 24/7. Anywhere in the world. And in any language.

The conclusion here is a simple one. Don’t spend tens or hundreds of thousands of dollars for enterprise software. You’re being taken advantage of. Instead, go with modern software that was built for the cloud. Not just installed in the cloud. But instead, designed to provide you these advantages. You’ll not only get more features, but you’ll pay much, much less.

More to Come

That’s it for now. In our next blog entry, we’ll dive further into Content First and take a look at the impact to mobile devices and responsive design. We’ll also dive into cloud-connected applications and look at how content as a service is used to deliver amazing experiences that span multiple devices.

If you’d like to check out how all of this works in action, please visit Cloud CMS and sign up for a free trial. We’d love to know what you think.

Create Once, Publish Everywhere!

One of the things that our customers love about Cloud CMS is that it lets them create content once and easily publish it to all of their mobile and web applications. It reduces the amount of work required to create fresh and interesting content and saves them time and money in the process.

Our goal is straightforward. We want to provide all of the things that small business owners need on the backend to give their users a seamless experience in creating, editing and publishing content. With Cloud CMS, you don’t have to build this stuff yourself or integrate it. It’s all there, ready to go from the moment you sign up.

We provide a complete collaborative suite of software including applications, forms, desktop integration and workflow. Business users can create content right away. You can define custom content types, lists and pages. And you can invite team members to work alongside you as content is moved from curation to publication.

Content API

Cloud CMS provides the first pure content API for cloud-connected applications. Our API (REST) is delivered over HTTPS and can easily be integrated into your iOS, Android and HTML5 applications.

We provide quick start projects to help you get on your way. We also provide clients for various platforms including Node.js, Android, Java and JavaScript.

Hosted Applications

Cloud CMS provides an web server tier that lets your business deploy hosted applications for dev, test, QA and production. You can run your application infrastructure this way, on the Cloud CMS hosted tier, or you can host on Heroku, Engine Yard and others. This hosting can consist the entire application or custom APIs specific to your apps.

Instant Preview

One of the truly unique and productive features of Cloud CMS is Instant Preview. With Cloud CMS, you can instantly preview any content changes that you’re working on in real-time, so as to see what those changes might look like if there were live. This lets your business users see changes as they might appear on iOS, Android, the web or a responsive mobile application – the same data formatted in many different ways for different devices.

We’re really excited about how Cloud CMS has grown. Over the past 3+ years, we’ve had a chance to dig in and build what our customers have asked for. We think you’ll find it to be a really exciting platform that is incredibly feature rich, low cost, and well-designed.

To learn more about Cloud CMS or request a trial, please visit our web site at http://www.cloudcms.com.