Cloud Connected

Comparison: Cloud CMS vs Contentful

Looking for the best CMS online? Review these points to help guide your headless CMS selection.


Cloud CMS


Ease of Use

Implements a role-based UI to accommodate various functions.

Simple user interface for defining content types and instances.


JSON schema with types and associations that you can continually evolve in-place.

Basic content model only, difficult to change once configured

Update Strategy

Documents are published individually, or as part of larger change sets.

Documents can only be published one-by-one.

Workflow Process

Flexible workflow capability.

Allows teams and roles to be created along with a workflow designer for defining content production process and constraints.

No online workflow capability.

API Access

Fully bidirectional, “API first” design

Fully bidirectional, “API first” design

Deployment Options

SaaS and / or On-Premise

(Docker images)

SaaS only

Security for Assets

Allows assets to be delivered via either CDN or Web API – with full security and auditing available.

Uses CDN for all static assets, requiring them to be publicly available. No auditing.

Pricing Factors

Based solely on your desired SLA

Pre-defined tiers with a fixed number of

  • Editors
  • Content entries
  • API calls / CDN hits

New reporting options

We’ve added some expanded reports lately: for both Workflow, as well as Logging.


Since it’s introduction, workflow remains a key component of our platform.  The process to define and execute various business processes in Cloud CMS is well documented.  Now, you can track and analyze each step involved to streamline operations even further:


Review any historical sequence of events, or those currently in-flight, to find patterns / trends / bottlenecks needing attention.  Especially where system log details are involved:


Also, if you need to build any custom reports - these are now called “Data Views”

They’re functionally equivalent to the reporting outlined in this video… to see any of the above in action, login to your tenant, or signup for a Trial!

CEM - shuffling deck chairs on the titanic

Going back 15 years, we’ve seen the core of providing websites shift across various types of “platforms” - from Web Content Management (WCM) to Enterprise Content Management (ECM) to Customer Experience Management (CEM).  Every iteration involved another set of technologies, and associated migration headaches.

Each expansion also consumed more and more of the resulting presentation tier.  At first, this was mostly a good thing as no standard mechanisms existed to facilitate efforts.  However, in the last few years alone key frameworks have arisen to tackle this job much more effectively, such as:  EmberJS (2007), AngularJS (2009), and Backbone.js (2010).  Suddenly, the templating systems embedded within a CMS platform were not only unnecessary - but were actively getting in the way of good website design - much like a certain iceberg.

Cloud CMS allows you to fly over this barrier with an API-first approach.  No more shuffling deck chairs - sorry Leo.  We’ll take it from here…


With Cloud CMS, you’re free to select any presentation framework and build your customized look-and-feel that focuses on both your content, as well as your customer.  No meddling in the page delivery, no unsupported add-ons, no unnatural or customized CMS configurations - just a pure API driven solution, done right and provided natively.