ROI and Content Management Systems (CMS) are rarely used in the same sentence due to the uncomfortable pricing models from all legacy CMS vendors - as well as the spiraling costs of implementing them. Often so much investment has been made in the CMS that changing is not a realistic consideration.
This negativity only increases when you start using the term Enterprise Content Management (ECM), where suddenly vendors start seeing dollar signs, but offer no additional functionality e.g., Alfresco, Documentum, Adobe CQ5, and many more. Rather, creative “Per User” or “Per CPU” pricing makes selling to the Enterprise very attractive to vendors.
At Cloud CMS we strive to provide exceptional value with a CMS which will meet your current and future needs. The benefits of the Cloud CMS approach can be realized in many ways but occasionally you need to have a “SHOW ME THE MONEY!” conversation.
Some potential ways to realize your ROI with Cloud CMS:
We adhere to an API First, or “headless” approach to content management. This means all content and CMS functionality is available via our 1,300+ APIs. Every UI, including our packaged console, uses these APIs. Create and manage content thru our console, and call the APIs to access any content on your frontend applications. This provides greater freedom rather than being limited to a CMS vendor’s templating options.
- Reuse: Through the separation of the CMS and the presentation layer you can create amazing websites and application with the frontend technology of your choice. Whenever you need to refresh or redesign the presentation layer, the CMS and content can be reused in-place. Minimizing the changes and maximizing reuse is huge benefit to any project from the technical, marketing, and business perspectives.
- Multi-channel/Device: three possibilities for cost savings:
- One CMS, creating content which can be deployed anywhere as needed
- What are your future device and application requirements? What devices are coming up in the next 6 months+? The frontend costs are maybe unknown but you can limit the risk and costs by using a CMS that provide the Content via APIs. No change to the CMS
- Reduce Time To Market: having the content available in a Headless CMS allows for an organisation to respond to changes and the requirements for new devices and channels.
Software as a Service
- SaaS CMS services can convert expensive capital outlay for servers and network equipment into a monthly operating expense, while also reducing the IT resources required to manage enterprise records. http://en.wikipedia.org/wiki/Enterprise_content_management
- Scalable: Cloud CMS scales seamlessly to meet your needs. Again, no upfront costs.
- Always on latest version: Cloud CMS continues to grow with new and enhanced features, performance, bug resolution. No need to wait and plan large upgrade projects.
Cloud CMS is a lot more than a well architected repository and API. Jeff Potts summarized this nicely in his blog Content-as-a-Service Review: Cloud CMS: “..Cloud CMS is an extensible platform with a long list of features. This is more than just a place to stick content and an API to get it back out–this is a full-featured CMS that happens to be running as SaaS in the cloud. ..”
Flexibility - Fits with your infrastructure
- Application development and delivery teams at publishing organizations, media companies, and branded manufacturers already use API First CMS tools alongside multiple other sets of API-first micro-services to build out new digital products.
- Flexible Deployment Options (https://www.cloudcms.com/developers.html ): whether SaaS or On-Premise, direct API, custom Application server, or using our NodeJS module.
At Cloud CMS we have a straight forward honest approach. We care about what we do and how we do it. We are essentially engineers that want to create the “right” solutions and see our customers get value from their CMS. Needless to say we are proud of what we deliver.
If you have any questions or comments please email firstname.lastname@example.org